Pay per click advertising is a type of advertising that involves payment by marketers only when their ads are clicked by internet users. Marketers usually create ads and then look for certain search phrases to bid. The highest bidders get to be shown as the highest ranking ads adjacent to the phrases. It is important for a business to bid on such phrases because most of the people are usually result oriented and lack patience so the very first result they see, they will most likely purchase it. We make sure that our clients are able to utilize search engine marketing so that they can reap the benefits of PPC.